pixel_update

Manual Advanced Matching settings for the pixel. This object is only applicable to pixels generated through partner integrations and does not apply to manually configured pixels. When `advanced_matching_fields` is specified, both `phone_number` and `email` are required.

Advertiser ID.

Automatic Advanced Matching settings for the pixel. Automatic Advanced Matching uses customer information collected through your TikTok Pixel, such as email, name, and phone number, to improve match rates, conversion tracking, and retargeting. Sensitive information is hashed before it is shared with TikTok. If you operate in a more regulated or sensitive industry such as financial services or health care, consider using Manual Advanced Matching instead. When `automatic_advanced_matching_fields` is specified, all of `phone_number`, `email`, `name`, `address`, and `external_id` are required.

Whether to enable expanded data sharing. When enabled, this pixel can collect more information from your website, including page content such as meta tags and product details, visitor actions such as clicks, button interactions, and time spent, and website performance such as page load speed and responsiveness. This data may be used to improve ad delivery and campaign performance on TikTok. You can view collected data in TikTok Pixel Helper.

Whether to allow first-party cookies. When enabled, the system can share data from your website's first-party cookies with TikTok to improve measurement and help reach more users.

Pixel ID.

Pixel name. Must be unique, should correspond to your website/domain name, must be 40 characters or fewer, and cannot contain emojis. If you want to keep the name unchanged, set this field to an empty string (`""`).