TOOL API

tool_content_exclusion_get

Gets the content exclusion categories and, when eligible, vertical sensitivity categories that can be excluded from appearing next to your ads. Call GET /open_api/v1.3/tool/content_exclusion/get/ with an advertiser ID and supported objective. To retrieve `vertical_sensitivity_list`, `brand_safety_type` must be `STANDARD_INVENTORY` or `LIMITED_INVENTORY`; if the advertiser is not on the vertical sensitivity allowlist, `vertical_sensitivity_list` is returned as null. `EXPANDED_INVENTORY` is also currently allowlist-only and, per the docs, will replace `NO_BRAND_SAFETY` as the default option in the next API version.

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Call information

Tool slug
tiktok-ads.tool_content_exclusion_get
Provider
TikTok for Business
Average response
0 ms
Calls in 7 days
0

Input parameters

advertiser_idrequired

Advertiser ID.

brand_safety_type

Brand safety type. Defaults to `NO_BRAND_SAFETY`. `NO_BRAND_SAFETY` means no brand safety solution is used (full inventory, so ads may appear next to some mature-theme content). `EXPANDED_INVENTORY` uses TikTok's brand safety solution so ads appear next to content where most inappropriate content has been removed and that does not contain mature themes; this option is allowlist-only, and the docs state it will replace `NO_BRAND_SAFETY` as the default in the next API version. `STANDARD_INVENTORY` means ads appear next to content appropriate for most brands. `LIMITED_INVENTORY` means ads will not appear next to content containing mature themes. To retrieve `vertical_sensitivity_list`, set this field to `STANDARD_INVENTORY` or `LIMITED_INVENTORY`; if you are not on the vertical sensitivity allowlist, `vertical_sensitivity_list` will be null in the response.

objective_typerequired

Advertising objective. Only `REACH`, `VIDEO_VIEWS`, and `ENGAGEMENT` are supported.